How do real estate agents get away with crappy photos?

Have you ever found it unusual that in the age of digital imagery, many properties are still presented online with a meagre handful of photos, if any at all? Our lives are entwined with photos and imagery; smartphones are everywhere, and social media like Facebook, Instagram, and Snapchat have become ubiquitous, multi-billion-dollar companies. Yet somehow, the real estate industry tends to lag in grasping the full importance of quality photography for listing a property.

So how is it exactly, that a real estate agent might get by without so much as a single photograph for something as big as the sale of your home?

Agents are freelancers and can choose to do as little or as much as they see fit when listing a property. It is critically important to find an agent that believes in the importance of listing photography.
Brokerages have zero control over agents’ marketing efforts when listing a property, or on behalf of a seller. They do offer incentives to promote an agent to get more photos but cannot force a set standard.
The only entity that can mandates a requirement is the local real estate board, and their base requirement is: a minimum of 1 photo of the property

At Team Residencity, we believe that professional photos are key to marketing your property and we have listed photography standard practice. Our marketing team will evaluate your property, and choose the number of images that is right for your listing. 15 images is the bare minimum but some properties may warrant as many as 40 images. Additionally, we utilize cutting-edge Matterport 3D scanning technology to further enhance the buyer’s experience online. Call Residencity at 604.288.9166 or email to list your home with us.

In real estate, home inspections occur after an offer is accepted. This means that when you buy a property, you essentially have to make an offer first and then find out what is wrong with it.

This doesn’t sit well with us.

It’s a little like going to a car dealership where they don’t let you test-drive the vehicles until you’ve made them a formal offer. Car dealerships obviously can’t get away with this, but somehow it’s the way of the world in the real estate industry

Let’s take a closer look at how this affects you when selling your home.

You want to sell your home, and you choose a real estate agent who puts your property on the market without an inspection. Just like all everyone else.

You get tons of viewings, you get an offer and everybody is happy.

Then the buyer does an inspection and finds out that your furnace needs replacement and he wants you to pay for it by discounting the offer by $7000. You want to sell the house so you take the hit and you lose $7000.

Meanwhile, your agent only loses $210 off of his commission (3%).

Now if you knew there was an issue with the furnace beforehand, and it was spelled out as part of your property information, you could have saved yourself thousands.

Not to mention, what if you don’t choose to purchase the home in the end? You would have to repeat the whole process of conducting a home inspection again.

In the current real estate industry, home inspections happen after a deal has been made. At Residencity, we include a pre-inspection with every property we list as we want to know your home inside out.

Call us at 604.288.9166 or email us for a consultation to see what else we can do for you.

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How do real estate agents get away with crappy photos?

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